Authors: Nares Chuersuwan, Sukanda Chuersuwan and Apaithoon Suwanchoojit
The purposes of this study were to explore the relationship between understanding toward the Sufficient Economy Philosophy (SEP), environmental consciousness, and environmental friendly purchasing products of Thai farmers in the poorest region of Thailand, and to compare the differences of purchase behavior between farmers who did and did not understand the Philosophy. The sample size was 295 farmers in the region. Questionnaires were used to gather data and the data were analyzed by statistical software. The results showed that the understanding on the SEP and environmental consciousness had a relatively high positive correlation with environmental friendly purchasing products. Mann-Whitney U test showed that environmental friendly purchasing products of farmers who did understand the SEP were different from farmers who did not understand with statistically significant at p>0.01. Understanding toward the SEP and environmental consciousness had the potential to adopt the environmental friendly purchasing power. For all samples, understanding toward the SEP, environmental consciousness had a relatively high coefficient, comparing to the amount of land in agriculture, agricultural income, and the number of family members.
Keywords: Environmental friendly products, Sufficiency Economy Philosophy, Environmental consciousness, Thai farmers