DOI: 10.5176/978-981-08-8227-3_SocialComp03

Authors: Ahmad Rafi, Avijit Paul, Syazani Suhafi, Chor Choon Keong, Kamarulzaman Ab. Aziz and AmarZulkifli


This paper describes how Augmented Reality (AR) can be utilized to create social engagement in a network environment. The project called Virtual Merdeka incorporated AR as a social networking platform via Facebook to promote Malaysian Independence Day targeted for teenagers. The system used Flash-based AR toolkit (also known as FLARtoolkit) and developed in the Facebook API that allows users to capture their images with a virtual flag and position edit on a 3D building model. Markers were prepared on paper to establish the point of reference. The aim of this project is to explore the level of engagement in a social networking environment using AR as a means of communication. It also highlights the technical challenges and considerations from the first round experiment to create a rich social AR engagement.

Keywords: augmented reality, social network, socialengagement, virtual merdeka


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