DOI: 10.5176/2251-3426_THoR17.25
Authors: Kai-Hung Hu ,Jadon Chih-Chieh Tsai and Tsang-Gang Lin
Abstract: Experience economy makes industrial tourism become flourishing, so experience plays a major role to increase revenue. Industrial tourism is a proper field to implement a trial among experience, education, and economy. Base on a thinking of an educationist, Dewey, learning is an active exploration and development. Dewey also mentions that life experience is changing and recombining following the interactions between learners and surroundings. Industrial tourism is also an approach to achieve educational tourism. Industrial Technology Research Institute (ITRI) cooperates with a chocolate industrial tourism, Schokolake, to apply scenario to inspire visitor resonance. In this study, resonance associates with life experience, interacting with surroundings, and even learning knowledge. The scenario combines the chocolate know-how with business belief. ITRI and Schokolake find a solution based on that people like to listen stories if the plots associate with their experiences or dreams. The scenario includes source and place of raw material and production processes. Additionally there are opportunities for tourists to get digital coupons during watching the animated story as rewards for lessons learning. The scenario not only describes and realizes Schokolake business belief but also augments the influence of lifeless production machines. After setting up the visitor resonance creation model, the average consumption of each tourist in the nearby shop increases 55{6e6090cdd558c53a8bc18225ef4499fead9160abd3419ad4f137e902b483c465} from 2016 to 2017 for half a year at the same period, and it increases 65{6e6090cdd558c53a8bc18225ef4499fead9160abd3419ad4f137e902b483c465} in five days Chinese New Year vacation from 2016 to 2017
Keywords: Educational tourism, Resonance creation, Scenario
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