DOI: 10.5176/2251-3426_THoR17.3
Authors: Shiyu Luo, Deepak Chhabra
Abstract:Political factors play a key role in promoting and shaping the nation as an international tourism destination [16]. The British referendum resulted in leaving the European Union has impacted the manner in which the media has showcased the geopolitical and economic environment of United Kingdom, both at the national level and global level. Soft power strategy is a tool country can use as a damage management mechanism to mitigate disturbances triggered by their political environment. It can help harmonize fumbled relationships with other countries. It is a “communicative and cultural tool as to opposed to money or weapons”, or “power based on consent or attraction or legitimacy in contrast to coercion and violence” [15]. The friendliness and open border strategies within the European Union have been an example of neighboring nations co-exist in a manner that friendly border movements and economic stability manage through soft power. That said, the recent decade has witnessed a shift in the psychological geopolitical boundaries between the United Kingdom and the rest of Europe. Newman (2006) argues borders are social formations that span geopolitical lines. Geopolitical relations delineate ‘here and there’ or ‘us and them’ to safeguard or reassess political, financial or cultural interests [24]. Tourism mediates by geopolitical issues which can also be psychological and hold potential to impede progress in tourism and regional development [9, 26].
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