DOI: 10.5176/2251-3426_THoR1218
Authors: Joanne Hanley, Kevin Lyons and Tamara Young
In the tourism sector timely and comprehensive information on market trends and consumer behaviour is imperative for suppliers of the tourism product. Such information lays the foundation for modifying business practices accordingly and operating proactively in an industry that is vulnerable to many external factors and highly competitive both inter- and intra-regionally
Keywords: tourism industry, regional destination, small enterprises, market research, knowledge management
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