DOI: 10.5176/2251-3426_THoR13.23
Authors: Samart Plangpramool
Abstract: The focal point of the research is to examine the possible similarities and differences of the tourist behavior towards Tawandaeng German Brewery (variety), Yes Indeed & Hard Rock Café` (non-variety) entertainment, by considering the specific common characteristics and dimension of the differences. The common characteristics that were identified in the study are: Personality, Theme, Atmosphere and Performances style, are closely measured as they have an effect on tourist behavior. The research presented includes the three different public house which are; Tawandang German Brewery (TGB), Yes Indeed (YID) and Hard Rock Café` Bangkok (HRC). The study undertakes both observation and structured interview in collecting data.
Keywords: Tourist Behavior, Night Life Entertainment, Public Houses, Tawandang German Brewery, Yes Indeed, Hard Rock Café` Bangkok
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