DOI: 10.5176/2251-3426_THoR17.13
Authors: Josef Vacl
Abstract:Microbreweries are in many cases becoming a tourist attraction, which enriches the offered attractions and services in both small and large municipalities in the Czech Republic. In a questionnaire Inquiry realized in the first half of 2017, we wanted to find out what services the microbreweries offer, how they communicate and towards whom, and what they do to make their offer more attractive for travel agencies and carriers, and how their cooperation with municipalities and towns develops. We also enquired about the opinions of representatives of municipalities regarding the role of microbreweries in travel and how they perceive the cooperation, how they can contribute to spreading their reputation, and especially to increase the inflow of domestic and foreign tourists. The conclusions confirmed that guests from other parts of the Czech Republic and from abroad more frequently visit microbreweries. Microbreweries extend the services offered with guided tours, opening museums of beer brewing, etc. Today, microbreweries cooperate with municipalities more than before, yet they perceive it with growing criticism. The number of those evaluating it as beneficial or rather beneficial has decreased. According to municipalities, microbreweries extend the offer of social life within the municipality or town, and they also contribute to a greater awareness of them within the region, within the Czech Republic, or even abroad. The fact that no municipality stated any negative aspects associated with the existence of the microbrewery is also positive. The questionnaire inquiry demonstrated the aspects in which the role of microbreweries in travel is more significant and in which less significant for now.. Cooperation with municipalities, towns, or tourist agencies has to be more intensive and extensive to fulfil the idea that microbreweries may to a greater extent help to develop regional travel in the Czech Republic.
Keywords : Microbreweries; Beer; Municipalities; Travel; The Czech Republic
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