DOI: 10.5176/2251-3426_THoR1244
Authors: Wai Mun Lim and Teresa Liu
Abstract: The purpose of the paper is to investigate the factors influencing consumer purchase intentions and buying decisions of travel products on daily deal websites. The study concluded that the main factors influencing consumer purchase of travel products on daily deal websites are price, perceived quality of the travel product, age and gender. Contrary to past studies, findings also revealed that personal privacy and security concerns are no longer key reasons affecting purchase decisions of travel products on daily websites. This paper highlights the changes in travel distribution and consumers’ online buying behaviour. It further demonstrates that there is a potential market for travel providers to launch their travel products on a new and profitable distribution platform.
Keywords: Daily deal; Consumer purchase behaviour; travel; Distribution
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