DOI: 10.5176/2425-0112_UPPD18.130
Authors: Kanoko Tomita and Kaon Ko
Abstract:Kagurazaka is a small district in central Tokyo, known for sloping streets, narrow alleyways, and entertainment culture dating back to the Edo period. Today a variety of shopping and dining options draw tourists, yet the area is also on the verge of losing its uniqueness partly due to an increase of chain stores taking over local traditional shops. As one of the six kagai – area that runs Geisha businesses – in Tokyo, the district has prospered and declined owing to changing social and political conditions. While Kagurazaka-Kagai has scaled down from its hayday, Kagurazaka still inherits some of its cultures, such as in the form of ryotei, an upscale traditional restaurant. This study focuses on the historical development of the district, current issues, and a case study of a ryotei ‘Uotoku’ with historical architectural significance, in an attempt to to update and promote Kagurazaka-ness in the context of contemporary Tokyo.
Keywords: chain stores vs. local stores; branding; architectural/ historical significance
Updating...